Not all logo files are created equally—especially when it comes to large-format printing. If you’re sending in your logo for a backdrop, banner, or booth panel, using the right type of file can mean the difference between a sharp, professional result and a blurry disappointment.

Let’s break it down.

What’s a Flattened Image?

A flattened image is any file made up of pixels—like:

• .JPG / .JPEG
• .PNG

These formats are great for screen use: websites, email signatures, and social media posts. But when it comes to printing on a large scale, they often fall short.

Why?

Because these files are resolution-dependent. When you try to scale a pixel-based image beyond its intended size, it gets stretched, and that leads to:

• Blurry edges
• Jagged or “blocky” details
• Overall poor quality
  
  

This is called pixelation, and once an image is pixelated, there’s no way to “unblur” it without recreating it.

Have a JPG or PNG? Here’s What to Do

We can still work with flattened images—but we’ll need the largest and clearest version you have.

✅ Look for a file that’s:

• At least 2000 pixels wide
  Around 1MB or more in file size
  
  

❌ Avoid using:

• Logos pulled from websites
• Tiny icons from email footers
• Screenshots or compressed files

If you’re unsure, send us everything you’ve got—we’ll help identify the best option.

What’s a Vector Logo?

A vector logo is built using curves and paths instead of pixels. That means it can be scaled up—or down—to any size without losing clarity. These are ideal for large prints because they always stay sharp.

Common vector file types include:

• .AI (Adobe Illustrator)
• .EPS
• .SVG

Even if you can’t open these file types on your device, designers and printers can—and that’s what matters.

Why Vector Files Are the Gold Standard

When you use a vector file for your booth graphics:

• Your logo prints crisp and clean, no matter the size
  
  
• Colors can be matched and controlled more accurately
  
  
• We can align your logo perfectly with other design elements
  
  

It’s the most reliable way to ensure your brand looks professional on-site.

Don’t Have a Vector Logo?

No worries—this is common. If your only version is a PNG or JPG, we can help.

We offer vector logo recreation for a small fee. Our team can rebuild your logo as a scalable file, so it’s not only ready for this booth—but for all future marketing projects, too.

If you want your trade show booth to reflect the quality of your brand, start with the right logo file. A high-resolution vector file ensures your graphics look polished and professional, no matter how big your display gets.