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Not all logo files are created equally—especially when it comes to large-format printing. If you’re sending in your logo for a backdrop, banner, or booth panel, using the right type of file can mean the difference between a sharp, professional result and a blurry disappointment. Let’s break it down. What’s a Flattened Image? A flattened image is any file …

What’s a Pantone Color?Pantone colors are the “world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries” (Pantone).Monitors and printers are calibrated differently and as a result, what you see on your monitor isn’t always a perfect representation of what’s actuall …

When exhibiting at a trade show or public event, having beautiful and professionally done marketing materials is everything. Although vector art has a clean appearance and can be used on any size of media, photographs are often the best (or only) way to get your message across.Having enticing images can add a lot to a display, but sometimes, it can be hard to fin …

As we all know, in the trade show world, first impressions are everything. Better yet, when walking a show, the first glance is everything. If your booth does not stand out in a crowd, and people cannot tell what your business does simply by looking at your display, you’ve just made this whole exhibiting thing a lot harder on yourself.In order to make your trade show …