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Trade shows can be expensive, stressful, and time consuming; so why do companies go in the first place? Trade shows, conventions, marketing events, and exhibitions, are often the best opportunity to generate a broader cliental and build business relationships. But it takes a little more than just showing up to really get the bang for your buck. Whether you are new to trade s …

Now that the busy trade show season is upon us, we’re all starting to feel the pressure. It’s easy to feel a little stressed out when thinking about all the deadlines, travel arrangements, and expenses involved in exhibiting, whether it’s for 1 show or 100 shows this year.Here are the Top 3 Things to Avoid as a Trade Show Exhibitor: 1) Don’t Procrastinate! Waiting unt …