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Capturing attention at trade shows can be a daunting task with numerous brands vying for visibility. One of the most effective strategies to stand out is to incorporate interactive elements into your booth. These captivating features not only attract visitors but also create lasting memories associated with your brand. Here are some innovative ideas to enhance engagement at you …

Trade shows are the lifeblood of B2B relationships in this country. While technology has made doing business more efficient, there will never be a replacement for F2F (Face-2-Face) relationships. Your relationships with clients and/or customers are of the utmost importance. Everyone knows presentation matters. However, the degree at which presentation matters to YOU will a …

PLEASE NOTE: THIS INFORMATION IS SPECIFICALLY FOR DESIGNING IN ADOBE PHOTOSHOP, AND IS RECOMMENDED FOR USE BY INDIVIDUALS WITH PHOTOSHOP EXPERIENCE.Large format design for trade show displays can be tricky, you're designing a 10ft backdrop at full size! We're here to help, and we have a team of professional graphic designers ready to assist with any questions you have. To …

A question we often receive here at Display Overstock is “How do I connect the LED lights to my display?” Let us walk you through it for our two most popular displays, the Tru-Fit and Perfect-Pop portable trade show booths!You may have received a black fitting with your lights. If you have a newer model (2016+) Perfect-Pop or any model Tru-Fit Display this can be disregarde …

  Trade shows are the best space to gain new leads and propel your business into the next tier. But trade shows aren’t free – exhibit booth space, flights, hotel, per diem, and so much more goes into getting your company in front of new eyes at the trade show. Use these free marketing tactics to boost the awareness of your brand without breaking the bank! Soci …