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So you want to become a paragon of e-commerce? You may not aspire to someday topple the likes of Amazon and eBay from their lofty perches, but you can certainly stand to take a lesson from their approaches to customer service. Creating a steadfast return policy is a critical aspect of doing business in the digital ecosystem.Why Do You Need a Return Policy?Digital merchants impl …

If you are an independent contractor or the owner of a small business, it is important to file an accurate tax return. Even though you still strive to make a profit, you may not want to skimp when it is time to file your tax forms. Today, you have the option to use convenient software enabling you to file forms in a less complicated way than filling out forms by hand.  …

Sales and marketing are vital parts of any business that wants to see long-term success, but not everyone knows the difference between the two concepts. Those who want to get ahead and to stay relevant in an evolving market must understand the role that these factors play in the bottom lines of the companies that they manage. Some professionals overlook the importance of m …

You're at the show, the trade show booth looks great, the staff seems energetic and eager to shake up some new business, and here comes the traffic... what now?  Over the years I've learned that typically one or two members of the staff will be tied up with pre-booked meetings, while at least one person stands in front of the booth to engage new customers, rotating at time …